TRX sets milestone with YBell Fitness acquisition

Exciting news from the world of functional training: TRX has now brought the innovative Australian fitness company YBell® on board. With this significant move, TRX not only expands its product line, but also solidifies its position in the global fitness market.

Fitagon is excited to welcome YBell Fitness to the TRX family

"Welcoming YBell to TRX is a source of pride for us. At TRX, we are always striving to create products that make workouts efficient and effective," said Randy Hetrick, founder of TRX. "The ingenious combination of a kettlebell with a dumbbell that YBell has implemented is a prime example of innovation. It's wonderful to see two philosophies come together so harmoniously to enrich the fitness experience for many."

Aaron "Az" Laurence, the brains behind YBell, is equally excited, "For us, this move is a real milestone. We've always seen functional training as the key to effective fitness. Now that we're part of TRX, it opens up a whole new set of horizons for us." Thanks to this acquisition, all sports enthusiasts - from recreational athletes to professional trainers - can look forward to an expanded selection of training equipment.

Jack Daly, CEO of TRX, emphasizes, "YBell adds immensely to our offering. It opens up completely new perspectives for us and our global partners. Together with YBell Fitness, we are committed to continuously evolving the fitness industry and providing an even better training experience."

There is good news for all Swiss fitness fans: The innovative YBells are also expected to be available at Fitagon from November 2023. Discover the diversity of the TRX brand and the exciting range directly at Fitagon now.